The following day, on 26 April, alt-right accounts linked to Britain, Germany, and the Netherlands called for the creation of a “Macron Antoinette” meme on the online message board. The same day, a US alt-right publication, Liberty Blitzkrieg, ran a story that called Macron a “banker puppet” and that was replicated by seven other alt-right media. The post linked to a UK far-right YouTube channel, The Thinkery, which gave meme-making tips. It said a second meme should appeal to the left by showing him as a “banker capitalist pig”. The post said one anti-Macron meme should be designed to appeal to centre-right French voters by suggesting he was weak on immigration and security. A meme is a catchy image or idea designed to go viral on the internet.
